Launched in December 2024, significantly boosted Aqaba’s economy by reviving tourism and commerce. The festival, featuring diverse cultural and tourism events, helped increase hotel bookings and attract local visitors, especially during Eid al-Fitr. The event was extended into 2025 to attract more tourists, particularly from neighboring countries like Saudi Arabia. Over 200 businesses participated, offering discounts and prizes. In the first quarter of 2025, Jordan’s tourism revenue rose by 8.9%, signaling a positive recovery for the sector.